Social Media Monday: Which Social Media Platform is Best For You

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With all of the various social media outlets that people are using these days to build their business, we thought it would be helpful today to cover the differences in each platform. Further understanding what each channel has to offer and what kind of audience you can expect on each is critical information for social media success. This infographic breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.  Learning how to best leverage each platform will help you strategize our UnFranchise presence on each. Check out the breakdown below:


Social Media Comparison Infographic Breakdown:


  • 70 million users
  • Social site that is all about discovery
  • Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
  • Users are 20% male and 80% female


  • 289 million active users
  • Micro blogging social site that limits posts to 140 characters
  • Largest penetration in the US but spreading slowly and steadily
  • 9,100 tweets happen every second


  • 1.5 billion monthly active users
  • Mobile is Facebook’s cash cow – 1.31 monthly active mobile users
  • Mobile ad revenue makes up 76% of all ad revenue ($2.9 billion in Q2 of 2015)
  • Users share 1 million links every 20 minutes


  • 300 million active users
  • Social sharing site all around pictures and now 15 second videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • Most followed brand Nike


  • 300 million active users
  • Social network built by Google that allows for brands and users to build circles
  • Not as many brands active but the ones that are tend to be a good fit with a great following
  • Hangouts and Photos have been separated from Google+ but posts remain as ‘streams’


  • 380 million users worldwide
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 79% of users are 35 or older

These are just 6 of the social media platforms that you can use to build your business. Ive recommend that you master these before taking on platforms like Snapchat or Periscope. These are the top platforms for businesses right now and it is important to master these first!

Which is your favorite social media platform for building your business? Share your number one tip for that channel in the comments below! 


Source: Leverage New Age Media: Social Media Comparison Infographic

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